Commercial

Uber Eats X SOÃO

Cláudia Vieira in a green suit holds an Uber Eats bag at the Soão counter

Uber Eats paper bag on the counter at Soão restaurant

Industry

Delivery

Year

2026

Client

Uber Eats

"Não Vale a Pena Lutar": Uber Eats x Soão with Cláudia Vieira

A martial-arts short for Uber Eats Portugal and Soão, starring Cláudia Vieira.

For Uber Eats Portugal and its partner restaurant Soão, the communication agency Companhia das Soluções asked us for a social media film with a well-known face at its centre: the actress Cláudia Vieira. Our job was to turn a restaurant order into a fight scene.

The idea. "Não Vale a Pena Lutar" is a martial-arts short with a clear nod to Kill Bill: a katana, a hand-made green suit and five fighters dressed in black with balaclavas, all inside the restaurant.

Full production. We took the project from creative development to delivery: the script with the agency, art direction, casting the extras, the katana, insurance, the shoot and the edit. The five fighters came with martial arts and acrobatics training, and a fight choreographer worked the scene with them.

The green suit. Cláudia Vieira's suit was made from scratch, by hand and to measure, by a stylist and a seamstress, with a fitting before the shoot.

The shoot. We shot on 21 September 2026 at Soão in Alvalade, where most of the action takes place, with the kitchen scenes at Soão in Miraflores. The crew was small on purpose: André Antonyuk directed, André Galhofa Louro was director of photography and Matilde Cordeiro assistant producer. Nuno Mina edited.