ActivoBank x Kiko is Hot

"ActivoBank is Hot": Ordenado Activo campaign with Kiko is Hot

A TED-style talk about moving your salary, starring Kiko is Hot.

For its Ordenado Activo salary account, ActivoBank and the creative agency Coming Soon put Kiko is Hot on a stage. It was the first time the content creator led a major advertising campaign. 35 Silver Visuals produced the campaign and André Antonyuk directed it.

The idea. Coming Soon's creatives, Marcelo Lourenço and Pedro Bexiga, turned a bank product into a talk. Kiko stands on a stage inspired by TED Talks and explains, in his own relaxed way, why it is worth moving your salary to ActivoBank. The tone is the one the bank is known for: humour and irreverence.

The shoot. We shot in a single day, on 3 August 2026, inside the Teatro Gil Vicente in Cascais, on a real theatre stage closed to the public. André Antonyuk directed, João Carneiro was director of photography and Ivan Batista shot the campaign photography. André Galhofa Louro was executive producer, with Matilde Cordeiro as production assistant. Victor Cunha edited.

From set to launch. We delivered the full campaign to ActivoBank on 24 August, three weeks after the shoot. It launched at the start of September 2026 on the main digital channels.

In the press. The campaign was covered by Marketeer, ECO and Briefing, all crediting 35 Silver Visuals for production and André Antonyuk for direction.

Our second campaign for ActivoBank. It follows the home loan campaign "Amor à primeira Visita", also produced by 35 Silver Visuals.

What we delivered: the campaign film for digital channels and the campaign photography.

Credits

• Client: ActivoBank

• Creative agency: Coming Soon (Marcelo Lourenço, Pedro Bexiga)

• Production company: 35 Silver Visuals

• Director: André Antonyuk

• Executive Producer: André Galhofa Louro

• DOP: João Carneiro

• Photographer: Ivan Batista

• Production Assistant: Matilde Cordeiro

• Editor: Victor Cunha

• Talent: Kiko is Hot